Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from leifproducts.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
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Cookies – Data files placed on your device, often with an anonymous unique identifier. Learn more at www.allaboutcookies.org.
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Log files – Track actions on the Site and collect data such as IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
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Web beacons, tags, and pixels – Electronic files used to record how you browse the Site.
When you make or attempt to make a purchase, we also collect information including your name, billing and shipping address, payment details (including credit card numbers), email address, and phone number. This is referred to as “Order Information.”
When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
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Fulfil orders placed through the Site (including payment processing, shipping, and order confirmations)
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Communicate with you
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Screen for potential risk or fraud
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Provide information or advertising in line with the preferences you’ve shared
We use Device Information to:
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Screen for potential risk or fraud (particularly your IP address)
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Improve and optimise our Site (e.g. by analysing how customers interact with it)
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Assess the effectiveness of our marketing and advertising campaigns
Sharing you personal Information
We share your Personal Information with trusted third parties to help us use your data as described above:
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We use Shopify to power our online store. You can read their privacy policy here: https://www.shopify.com/legal/privacy
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We use Google Analytics to understand how visitors use our Site. Learn more here: https://www.google.com/intl/en/policies/privacy/, or opt out here: https://tools.google.com/dlpage/gaoptout
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We use Klaviyo for our email and SMS marketing. You will only receive marketing communications if you’ve explicitly opted into each channel. Read their privacy policy here: https://www.klaviyo.com/legal/privacy
We may also share your Personal Information to comply with laws and regulations, to respond to legal requests (e.g. subpoenas or search warrants), or to protect our rights.
Behavioural advertising
As outlined above, we use your Personal Information to provide relevant ads or marketing communications.
You can opt out of targeted advertising by using the following links:
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Emails and SMS: Use the unsubscribe or opt-out links included in our communications
You can also opt out via the Digital Advertising Alliance: http://optout.aboutads.info/
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you are a European resident, you have the right to access, correct, update, or delete the personal information we hold about you. To exercise this right, please contact us using the details below.
We process your information to fulfil contracts (e.g. orders) or pursue our legitimate business interests. Your information will be transferred outside Europe, including to Canada and the United States.
Data retention
We retain your Order Information for our records unless and until you ask us to delete it.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal, regulatory, or operational reasons.
Contact us
For more information about our privacy practices, to ask a question, or to make a complaint, please contact us at:
Leif Products
[Re: Privacy Compliance Officer]
Leif Products, Suite 67, 61 Marlborough St, Surry Hills NSW 2010, Australia