08.10.24
Design
Coral created by AI, developed by design.

What began as a personal project evolved into our 2024 Holiday Collection when Co-Founder, Mark Evans, started training an AI model in our studio.


Text prompts, previous in-house renders and 3D model inputs all added a new dimension to bring coral characters to life, imagined in the ether.



“We've always been curious about exploring new technologies. As designers, we have utilised CGI technology for over two decades — from concept presentations to final product forms. Experimenting with AI began in a similar way, to see if it could expand our skillset or increase efficiency and output.”

Text prompts alone were insufficient for the level of control we required, so when Krea released a real-time drawing tool, we began experimenting with shapes and subjects to push the boundaries. While this produced some interesting results, it lacked the originality and variation needed for creating a cohesive collection.

Things took an interesting turn when we started experimenting with feeding our own design inputs to 'train’ the model. We compiled personal projects and renders with a common theme — a tight, central subject with a clean background and studio-style lighting. Renders of foam, ceramics, warped glassware, LEIF bottles, and furniture each add a new dimension, generating coral concepts based on our studio’s work through the lens of AI.

Colour also played a significant role in the process. We discovered that certain colours acquired characteristics from our inputs, resulting in outputs with similar qualities. For instance, a green couch image influenced the texture on all the green coral generated, and Flannel Flower bottle renders with glassware generated images in a similar shape and tone.

We created ‘groups’ of coral — over 500 individuals. After selecting our favourites, we used text prompts to enhance texture and colour, introducing more abnormalities to create a more ‘surreal’ effect. Some prompts and renders were more successful than others, and the process continued to evolve over the course of several months.

Once the final 9 corals were chosen, the designs were scaled and enhanced using a combination of Krea and Photoshop so their resolution was print ready. Each gift set wears its own striking design and is foiled with gold ready for the gift-giving season.
Our Holiday Collection connects our support of the Reef Restoration Foundation and their efforts to build reef resilience against coral bleaching. Ahead of the release, we contributed $10,000 to sponsor a coral tree in Moore Reef / Gunggandji Sea Country for one year with ongoing support to be donated via our 1% for the Planet partnership.

Explore Holiday Collection

Limited Edition Holiday Boronia Hand Duo Limited Edition Holiday Boronia Hand Duo
Out Of Stock

Limited Edition Holiday Boronia Hand Duo

$89

Boronia Hand Wash 500mL

Boronia Hand Balm 500mL

Wood & Spice

Limited Edition Holiday Boronia Hand Duo Limited Edition Holiday Boronia Hand Duo
Out Of Stock

Limited Edition Holiday Boronia Hand Duo

$65

Boronia Hand Wash 500mL

Boronia Hand Balm 100mL

Wood & Spice

Limited Edition Holiday Buddha Wood Hand Duo Limited Edition Holiday Buddha Wood Hand Duo
Out Of Stock

Limited Edition Holiday Buddha Wood Hand Duo

$89

Buddha Wood Hand Wash 500mL

Buddha Wood Hand Balm 500mL

Smoky & Meditative

Limited Edition Holiday Buddha Wood Hand Duo Limited Edition Holiday Buddha Wood Hand Duo

Limited Edition Holiday Buddha Wood Hand Duo

$65

Buddha Wood Hand Wash 500mL

Buddha Wood Hand Balm 100mL

Smoky & Meditative

Limited Edition Holiday Desert Lime Body Duo Limited Edition Holiday Desert Lime Body Duo

Limited Edition Holiday Desert Lime Body Duo

$65

Desert Lime Body Cleanser 500mL

Desert Lime Body Lotion 100mL

Citrus & Sunny

Limited Edition Holiday Flannel Flower Hand Duo Limited Edition Holiday Flannel Flower Hand Duo

Limited Edition Holiday Flannel Flower Hand Duo

$65

Flannel Flower Hand Wash 500mL

Flannel Flower Hand Balm 100mL

Floral & Grassy

Limited Edition Holiday Flannel Flower Hand Duo Limited Edition Holiday Flannel Flower Hand Duo
Out Of Stock

Limited Edition Holiday Flannel Flower Hand Duo

$89

Flannel Flower Hand Wash 500mL

Flannel Flower Hand Balm 500mL

Floral & Grassy

Limited Edition Holiday Lemon Myrtle Body Duo Limited Edition Holiday Lemon Myrtle Body Duo

Limited Edition Holiday Lemon Myrtle Body Duo

$65

Lemon Myrtle Body Cleanser 500mL

Lemon Myrtle Body Lotion 100mL

Warm & Herbaceous

Limited Edition Holiday Wild Rosella Body Duo Limited Edition Holiday Wild Rosella Body Duo

Limited Edition Holiday Wild Rosella Body Duo

$65

Wild Rosella Body Cleanser 500mL

Wild Rosella Body Lotion 100mL

Floral & Sweet